St Carthage’s Community Care supports children, young people and adults with disabilities, people with dementia, older people and carers. With a diverse client base, evoke design was engaged to develop a logo, brand and suite of collateral that reflected all aspects of the service provision.
evoke design created a new logo, keeping the original St Carthage’s Parish cross, and simplifying the style. Using a colour-block brand element that is bright, cheerful and contemporary, helps to navigate the sub-brands. The colour coding reinforces each service area and sub-brand whilst referencing all the others.
The brand is lively, engaging and modern. The use of resident and client photos, supported by stock imagery and illustrations, ensures that materials are relevant to St Carthage’s and foster a sense of celebration of life within the community.