VFS Group are a holistic advisory firm, focusing on wealth management, investments, superannuation and personal insurances, based in Sydney, Australia.
In a visually crowded marketplace, VFS Group were looking for a brand that stood apart, was crisp and clean, and had presence and finesse. The owner’s passion for mountains became a key theme to represent both the stability and strength of the business, and the challenge of striving and achieving success for their clients.
evoke design has also been engaged by VFS Group to design and prepare Information Memorandums on behalf of their clients, adhering to client brand guidelines and working in collaboration to develop the documentation.
evoke design also consulted and advised on the visual language for the VFS Group website.