If your logo is the keystone, the brand is the rest of the arch that supports your business.
So what do we mean by “brand”? A brand is a set of design decisions and guidelines that inform all your communications. It includes fonts, colour palettes, typography, imagery and visual style, tone of voice, layouts, templates. Despite it being, in some ways intangible, essentially, it’s the way that your audience experiences your business.
A brand identity is a valuable asset. Used consistently, your brand will multiply the power of your communications and strengthen your visibility with your audience. It is how the core values, mission, vision and purpose of your business is communicated.
evoke design works closely with clients to develop brand identities – whether for logos we’ve designed, or for projects where there’s an established logo that needs supporting designs. We also know how important it is to adhere to brand identities already in the marketplace, when we work with corporate organisations with strongly defined branding.